Press Release Summary = We work to provide you online marketing, advertising, media services, internet advertisng, new media advertising, We are the business India magazine providing details and facilities about the advertivertising world.
Press Release Body = Online marketing and advertising is relatively a new concept. With many players on the hunt for innovative ways of promoting products, online marketing and advertising concept is fast climbing on the popularity chart. Though relatively a new concept, online marketing and advertising is catching up with other mediums and has a good future.
The advantages of online marketing and advertising are many. First, it finds favor among the small and medium size businesses for whom marketing and advertising in other mediums like newspaper and television is out of their reach. They cannot afford to pay high advertising rates in these mediums and hence online marketing and advertising comes as a viable, effective alternative due to its comparatively cheaper rates.
Secondly, marketing and advertising products over the Internet is not limited by demographic equations. Unlike newspapers whose reach is limited in its area of circulation, Internet is far more penetrative. It can reach anyone in any part of the world who can access the Internet. Thus it targets a wider range of consumers all over the globe.
Thirdly, online advertising and marketing services has the ability to create an impact on the consumers with rich visual and graphic treatment rendered to the products. Thus the appealing power of the products on the consumers is enhanced.
In spite on the above merits, promoting a product over the Internet has certain disadvantages. First the size of the ad can be limited. Unlike in print where the measurement of the ad can be large, advertising over the Internet can pose measurement problems.
Another disadvantage is its limited target audience. One cannot deny the fact that online marketing and advertising is penetrative. However, how large is its coverage, the number of consumers targeted by this medium is limited. The number of newspapers readers or television viewer is far larger than the number of people accessing the Internet. In India there are around 26 million Internet users at present.
Again in India Internet is popular among the age group 20-40. In other words marketing or advertising over the Internets targets only a particular age group, limiting its reach and effectiveness.
Promoting or marketing a product online has its merits and demerits. More information about online advertising is available at www.impactonnet.com, the online edition of marketing and advertising weekly, Impact. This business magazine has evolved as a storehouse of business intelligence with its highly rated assessments and insights.
Web Site = http://www.impactonnet.com
Contact Details = Address : 1208, Kailash Building, K. G. Marg, Connaught Place phone no.: (011) 23323 184/187/188, 3753224 E-mail: impact@webpopularity.org
2022
